We pride ourselves in delivering superior impact on our clients’ innovation performance.
One of our examples published in the
Harvard Business Review describes how we helped Porsche strengthen their innovation leadership by organizing a strategic university competition to solve extreme innovation challenges. Chapter 1 in our most recent book
‘Know-Who Based Entrepreneurship’ provide a description of how we helped Porsche outcompete Mercedes in the breakthrough innovation competition in the area of ceramic brake materials.
By bringing in 600 master students per year into a highly networked R&D organization of 2,000 engineers, Porsche can pursue a more forceful innovation strategy based on external enrichment at one tenth the cost of internal employees. It also allows Porsche to grow a global network for strategic intelligence and continued know-how acquisition.
This is not just a philosophy and core process that underlie the innovation performance and profitability levels of Porsche – it is a typical example of how we deliver value in response to the logic of your innovation strategy and know-how needs.
Our book also describes how we use know-who to help other clients tap into the best external know-how.
